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First and foremost you should have a professionally designed logo. Your company name displayed in plain Arial text just won’t cut it for most of your visitors. A nicely designed logo is the first part of establishing credibility with your visitor, and as such should be shown prominently at the top of your website.

Along with a memorable logo, your website should incorporate colors that your audience will respond to. For an explanation on selecting colors, please see our “Color Theory” article at http://www.nicmedia.com/color_theory.htmGraphic images are also important to help the viewer relate to your website. Professional photographs can easily accomplish this and still be affordable. There are numerous stock photography houses that provide high resolution images for very affordable prices, or you can hire your own photographer for custom work.

Customer Service Is King
Customers know whether or not they can trust you simply by the way you service them, and usually on the small issues...
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